A first-person breakdown of earning a Perplexity citation for this site.
Draft section. Replace this paragraph with the full article before publishing.
Starting point and hypothesis
Starting point and hypothesis. Cover the practical takeaways, what to measure, and how this connects to audits, strategy, and AI search optimization.
Content and entity changes that mattered
Content and entity changes that mattered. Cover the practical takeaways, what to measure, and how this connects to audits, strategy, and AI search optimization.
What did not make a difference
What did not make a difference. Cover the practical takeaways, what to measure, and how this connects to audits, strategy, and AI search optimization.
Lessons for other brands
Lessons for other brands. Cover the practical takeaways, what to measure, and how this connects to audits, strategy, and AI search optimization.
| Change | Did it help? | Note |
|---|---|---|
| Clear entity and offer pages | Yes | Name, role, and services stated plainly |
| First-hand experiment posts | Yes | Original data beat generic tip lists |
| Stack: Payload CMS + Next.js | Indirect | Fast, crawlable HTML; not a ranking hack |
| Random schema spam | No | Markup without unique content did little |
| Buying links for “AI SEO” | No | Not used; citations came from useful pages |
Clear entity and offer pages
- Did it help?
- Yes
- Note
- Name, role, and services stated plainly
First-hand experiment posts
- Did it help?
- Yes
- Note
- Original data beat generic tip lists
Stack: Payload CMS + Next.js
- Did it help?
- Indirect
- Note
- Fast, crawlable HTML; not a ranking hack
Random schema spam
- Did it help?
- No
- Note
- Markup without unique content did little
Buying links for “AI SEO”
- Did it help?
- No
- Note
- Not used; citations came from useful pages
In short
A first-person breakdown of earning a Perplexity citation for this site.
