Software engineer turned SEO consultant
About Saad Tanvir
I trained as a software engineer, freelanced on 400+ projects, and started SEO in 2022 so clients' sites could bring in the business, not just look finished.
2x organic clicks in 3 months
Why a software engineer started doing SEO
A site isn't finished until the right people can find it on Google.
Software engineering degree
Graduated in 2019.
Freelance web developer
WordPress, Shopify, and custom-coded sites for clients worldwide.
Top Rated Plus on Upwork
400+ projects delivered. Same person and standard you get on SEO work.
2022: started SEO
So clients could get the business from the sites I built, not only a finished design.
2026: 9+ active SEO projects
Strategy, design, development, copy and SEO under one owner.
I am a software engineer. I got my degree in 2019, then worked as a freelancer building WordPress, Shopify, and custom-coded sites. On Upwork I reached Top Rated Plus and have worked on 400+ projects.
In 2022 I started offering SEO so clients could get the business from those sites. A website only earns its cost when it brings in visitors who turn into paying customers, and most of those visitors start on Google. Sites that looked right still failed if nobody found them.
That's why I usually handle the whole project. On each of the 2026 case studies below, I built the SEO strategy, designed and developed the site, wrote the copy, and ran the SEO. When one person owns all of that, the pages are built around what people search for from the start, and technical fixes like templates, page speed, schema and redirects don't wait on a separate developer.
How I work
Audit first, ranked by impact
I always start with an audit and a short list of fixes, ranked by how much traffic or how many inquiries each one could bring. You won't get a 40-page export of crawler warnings.Follow what the data supports
After that, the work follows what the data on your site supports: technical fixes first, then the pages your customers search for, then the local and AI-search signals that help Google and ChatGPT trust the business.Methods you can check
My process is based on Google's SEO Starter Guide, and I publish my own tests, like how I tracked this site's AI citations for 90 days.
Who I work with
Local service businesses
Businesses in the UK, US and Ireland that need more calls and bookings from Google Maps and local searches. Trades, repair shops and detailing studios are typical.
- Google Maps
- Service pages
- Reviews
New brands and stores
Teams that are launching a site and want the structure right from day one, before anything needs fixing.
- Site structure
- Launch indexing
- Categories
Results from 2026
- Local SEO
Mobile Fix Repair
4 → 84
clicks per month
Recovered from a July drop after a Wix to Payload CMS + Next.js migration and a rebuilt local SEO strategy in Dublin.
View case study → - Local SEO
Car Detailing Services
2x
organic clicks
Doubled organic clicks for a Lahore detailing studio after migrating from Wix to Payload CMS + Next.js and rebuilding local SEO.
View case study → - International SEO
Kids Resources Website
43
countries in month one
Launch SEO for a new US printables brand on Payload CMS + Next.js: indexed fast and visible in 43 countries in month one.
View case study →
What clients say on Upwork
“Very appreciate the quick turnaround on the SEO work for my website, Saad is always open to feedback and get work done very fast.”
“Not only did Saad take the time before the job had even started, to really listen and understand what I wanted to achieve, he also added some other great ideas...”
“Saad is a very professional developer that we love to work with. He delivers high quality work and is eager to understand business needs.”
“Saad, was exceptional in the work he provided. His communication and work ethic was second to none. Would highly recommend him and will certainly use him again.”
Want to know what's holding your site back?
A 30-60 minute call for $75. I review your site before we talk.