Free meta title and description generator

How to use the meta title and description generator

Add the primary keyword, the page type, and a short note about what the page actually says. A URL is optional. If you paste one, the generator can read the page and stay closer to it. You still have to delete any sentence that is not true.

You get five titles and five descriptions. They are different angles, not the same sentence with the commas moved. Pick one title and one description. Then open the check and preview and look at the width. Copy the HTML only after the preview looks like something you would click.

UK locations use UK spelling in the generator. If the brand name has a fixed spelling, keep that spelling even when the rest of the sentence changes. Do not add a price, a "24/7", or a guarantee that you did not type into the form.

How long should a title tag be?

Google cuts titles by width, not by a character count it has published. A title full of wide letters is cut sooner than a title full of narrow ones. I use a display estimate: about 580 pixels feels safe, and past 600 pixels I treat the title as likely to be cut. The meter on this page uses that estimate. It is not an official Google number.

Put the primary phrase near the start, because the end of the title is what disappears. Put the brand at the end if you want it, unless the page is the homepage and the brand is the point. One title per URL. A template that adds the site name to every post is fine only when the unique part still fits.

How long should a meta description be?

The description is a snippet, and Google often rewrites it. I still write one. A useful description is about 140 to 160 characters, long enough to say what the page will do for the reader and short enough that the last clause survives on a phone.

The pixel bar is a display estimate, same as the title. Mobile snippets are narrower than desktop snippets. If the last words are the only ones that contain the offer, move those words forward. Do not repeat the title word for word. The description should add a fact the title did not have room for.

Title formulas that get the click

I do not have a magic pattern. I do have shapes that stay honest. Use the one that matches the page, and swap in real details.

• Service: the service, the place or audience, and one constraint. "Boiler repair in Leeds, same-week visits."
• Local: the business type and the area, with the brand if it still fits. "Accountant for Leeds contractors | Northline."
• Blog: the question or the task, not a tease. "How to check a canonical tag."
• Product: the product name and the variant people search. "Merino crew neck, navy, women."

Why Google rewrites titles and how to reduce it

Google rewrites a title when it thinks another sentence from the page matches the query better, or when the title is stuffed, duplicated, or too long. You cannot turn rewrites off. You can make the title the clearest sentence on the page, and make the H1 agree with it.

If the rewritten title is the H1, your title tag was probably worse than the H1. If the rewrite pulls a random breadcrumb, the title was too vague. Tighten the title, match the H1, and give it a few weeks in Search Console before you judge it. Query by query, the shown title can still change.

Title tag and meta description mistakes

These are the ones I delete in audits. The generator will not stop you from pasting them back, so it is worth naming them.

• The same title on every URL, plus a different H1.
• A keyword repeated three times.
• A description that promises a ranking, a discount, or a review score you do not have.
• ALL CAPS, or a row of pipes and commas with no sentence.
• A title that starts with the brand on every service page, so the service name is what gets cut.
• Meta keywords. Google has said for years that it does not use that tag for ranking. I do not generate it.

How I choose between the five options

I read them out loud. The one I would not be embarrassed to see next to the result is the one I keep. I then check that the primary phrase is near the start and that I did not repeat it until the sentence broke. If two options are the same idea, I delete one and I do not try to merge them into a longer title.

The preview is a display estimate. A title can be inside the safe bar and still be dull. A description can be the right length and still say nothing a buyer needs. Length is the constraint. The sentence is the job. I would rather be slightly short and specific than full and vague.

Brand placement depends on the page. On the homepage the brand can lead. On a service page the service should lead, with the brand at the end if it fits. On a product page the product name leads. If the brand is long, I drop it before I drop the thing the page is about.

I update a title when the page changes or when Search Console shows a rewrite I think is worse than mine. I do not update it every week to chase a keyword. Google rewrites some titles no matter how careful you are. Match the H1, keep the title specific, and give the new version time.

Meta descriptions are not a ranking factor I would bet a project on. I still write them because they are the sentence I want in the result when Google chooses to use them. AI answers do not reliably quote the meta description. They quote the page. Write the page, then write the description as a summary of that page.

If you write for the UK and the US, do not ship one title with both spellings crammed in. Use the spelling of the page. The generator switches a few words when the location looks British. Read the output. A brand name that contains "optimize" should stay as the brand wrote it.

Copy the HTML into the place your site actually reads titles from. On some sites that is the SEO plugin. On others it is the CMS title and a separate description field. Pasting the script into the body of the page will show the tags to readers. Put them in the head.