Free SEO resources

Checklists, keyword lists, and tools from client work. Most need no signup. Full CSVs and PDFs come by email.

Browse the checklistsKeyword lists

Keyword lists by industry

Local service keywords for the US and UK, labelled with intent, difficulty band, peak months, and the page each one belongs on.

Roofing keywordsRepair, replacement, storm damage and gutters.View listHVAC keywordsAC and furnace (US), boilers and heating (UK).View listPlumbing keywordsEmergency call-outs, drains, water heaters and leaks.View listDental keywordsEmergency, implants, cosmetic, NHS and private.View listReal estate keywordsSellers, valuations, agents and lettings.View listHome services keywordsElectricians, pest control, landscaping, cleaning and more.View listLaw firm keywordsPersonal injury, family, criminal, estates · solicitors and conveyancing (UK).View list

See all keyword lists

SEO checklists

The lists I work through at the start of a project. Pick one, enter your email, and get a printable PDF.

Free tools

Quick checks for one page at a time. No signup.

Website auditCheck a page for crawl, on-page, speed and security issues, with a score.View toolMeta title and description generatorWrite titles and descriptions that fit in Google's results.View toolSchema markup generatorBuild JSON-LD for local businesses, services, articles and FAQs.View toolFAQ schema generatorTurn your questions and answers into valid FAQ markup.View tool

All tools

Guides

Longer reads on Google and AI search, written from client work and my own tests.

Featured

Why isn't my website ranking on Google? A 12-point diagnostic.

The checks to run, in order, when a page won't rank.

Read guide

All articles

Case studies

Google Search Console and PageSpeed Insights, 2026. Client names withheld at the client's request. Each site was rebuilt Wix to Payload CMS + Next.js with 90+ PageSpeed.

Not sure where to start?

  1. Your site isn't showing up on Google: run the free website audit, then read the 12-point diagnostic.

  2. You run a local trade or practice: get the keyword list for your industry, then the SEO audit checklist.

  3. You're moving or redesigning your site: get the website migration checklist before anything goes live.

  4. You sell online: start with the ecommerce or Shopify checklist.

  5. You want to show up in ChatGPT and AI Overviews: get the AI search visibility checklist.

  6. You'd rather someone did it for you: book a $75 consultation.

Book a consultation

Questions about these resources

Yes. The tools and keyword pages are open to everyone. The checklists and full keyword CSVs are free too. They're sent by email so I can send updated versions when they change.

Still unsure?

A consultation is $75 for 30-60 minutes.

Book a consultation

Want someone to work through the checklist for you?

I can run the audit, rank the fixes and do the work, or brief your developer. Consultation: $75 for 30-60 minutes.

Book a consultationSee SEO audit pricing