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SEO keywords by industry

Free keyword lists for local service businesses, built from Ahrefs data and 5 years of Google Trends seasonality, and checked by hand. Every keyword is labelled with intent, competition band, peak months, and the page it belongs on. US and UK covered. Lists are reviewed by hand and refreshed every January.
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Choose your industry

Open a list, skim the top terms, then download the full CSV by email.

01Roofing keywordsRepair, replacement, storm damage, materials, guttersView the list02HVAC keywordsAC, furnace, heat pump (US) · boiler, heating, gas engineer (UK)View the list03Plumbing keywordsEmergency, drains, water heaters, leaksView the list04Dental keywordsEmergency, implants, cosmetic, NHS & privateView the list05Real estate keywordsSeller, valuation, agent and lettings keywordsView the list06Home services keywordsElectricians, pest control, landscaping, cleaning, handymen and moreView the list07Law firm keywordsPersonal injury, family, criminal, estates · solicitors and conveyancing (UK)View the list

How these keyword lists are built

  1. 1

    Seed keywords per industry, separately for the US and UK.

  2. 2

    Search volume and difficulty from Ahrefs; seasonality from 5 years of Google Trends.

  3. 3

    Every keyword must pass seven minimum requirements: real demand, winnable difficulty, a service the business sells, one clear page type, a results page that agrees, commercial value, and not a duplicate.

  4. 4

    Each keyword is labelled with intent and the page it belongs on.

  5. 5

    Reviewed by hand and refreshed every January.

How to use an industry keyword list

  1. 1

    Pick the keywords for the services you actually offer.

  2. 2

    Give each group its page (service, location, cost, blog).

  3. 3

    Make sure your Google Business Profile covers the "near me" searches.

Not sure where to start? Run the free SEO checker.

FAQ

Are these keyword lists free?

Yes. The top keywords are on each page, and the full CSV is free in exchange for your email.

Where does the data come from?

Ahrefs (search volume and difficulty, shown as bands) and Google Trends (5-year seasonality). The lists are checked by hand and refreshed every January.

Why do you show volume ranges instead of exact numbers?

Search volumes are estimates that move month to month. Bands are more honest and easier to plan with.

Can I use these keywords for Google Ads too?

Yes. The emergency, service and cost groups are the usual starting point for local service ads.

Will you add my industry?

Request it via the contact form. I add industries with enough search demand.

Want these keywords turned into pages for your business?

Book a consultationSee the local SEO service