Local SEO · Mobile Fix Repair
How a Dublin phone repair shop went from 4 to 84 clicks a month
2026 · Client name withheld · Data from Google Search Console
4 → 84
47 clicks
4,180 → 10,600
13.8 → 10.8
What changed in Search Console
Each case study here compares two 28-day windows: 8 Jul-4 Aug 2026 against 9 Sep-6 Oct 2026. Client name withheld at the client's request. The numbers come from Google Search Console, pulled 8 October 2026.
Organic clicks fell to 4 in July. By late September they were at 84 a month, nearly double the 47 the shop had in May. Impressions went from 4,180 to 10,600, and average position from 13.8 to 10.8.
What the site shows for now
The site now shows for broad, high-volume searches like "phone repair" (8,000+ impressions in three months) and "screen replacement" (3,100+), as well as repair-specific searches by phone model.
What changed after July
The recovery started with a full migration off Wix:
1. Migrated the site from Wix to Next.js with a Payload CMS backend.
2. Remapped URLs so existing rankings could carry across the move.
3. Rebuilt the SEO strategy around phone repair and model searches in Dublin.
4. Redesigned the pages and rewrote the copy for those searches.
Clicks went from 4 in July to 84 by late September.
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A brand-new domain, one month after launch. Google showed it in 43 countries and for 58 different searches. 129 pages are indexed. 358 impressions in the last 28 days, about 74% from the US. Average position 14.7.
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