Starter
Best for a focused starting scope
$1,500
One site, one market, or a single audit.
What's included
- Migration plan (100 URLs)
- Redirect mapping
- Pre-launch crawl
- Staging review
- Analytics & GSC checklist
Deliverable
- Post-launch QA report
SEO Migration
Website migration SEO consultant for safe site moves
Protect rankings during website redesigns, platform migrations, domain changes, and CMS migrations with redirect mapping, crawl validation, and launch monitoring.
- 400+ freelance projects · Top Rated Plus
- SEO since 2022 · 9+ active projects
- UK company No. 16211675
URL mapping before launch
A website migration SEO consultant maps every old URL to its new home so a redesign does not throw away rankings.
Migrations are when organic traffic is most at risk. Without redirect maps, parity checks, and post-launch monitoring, years of equity can disappear in a weekend.
Changes to URLs, structure, content or platform can cause lost rankings, traffic declines and indexing issues if SEO is overlooked.
When to bring in a seo migration consultant
Typical clients arrive with one of these situations already in motion.
Who this is for
- Teams redesigning or replatforming
- Businesses changing domains or CMS
- Companies consolidating sites or markets
What's usually going wrong
- Broken redirectsLegacy URLs 404 instead of transferring equity.
- Content parity gapsKey landing pages disappear or thin out at launch.
- Indexation shocksNew templates create duplicates or noindex mistakes.
- No rollback planIssues are discovered too late after cutover.
What's included
- Pre-migration SEO audit
- Full redirect map planning
- URL & content parity checklist
- Staging crawl validation
- Launch-day monitoring plan
- Post-migration recovery support
How SEO migration engagements run
Pre-migration audit
Inventory ranking URLs, traffic, and technical risks.
Redirect & parity plan
Map every important URL and required content.
Staging QA
Crawl staging, validate canonicals, schema, and noindex rules.
Launch support
Monitor indexation, errors, and rankings after cutover.
SEO Migration pricing
Clear starting points. Final scope is confirmed on a $75 consultation. No #1 ranking promises.
Growth
Best for most monthly retainers
$3,500
Enough depth to ship technical and content work.
What's included
- Migration support (1,000 URLs)
- Redirect testing
- Staging crawl
- Metadata review
- Traffic protection checklist
Deliverable
- 30-day monitoring
- Handoff call
Authority
Best for competitive markets
$7,500
More pages, markets, or implementation time.
What's included
- Migration support (10,000 URLs)
- Redirect map QA
- Log & crawl comparison
- Template-level checks
Deliverable
- 60-day monitoring
- Weekly migration calls
Enterprise
Best for large catalogs and programs
$15,000
Catalogs, migrations, or multi-market programs.
What's included
- Migration support (10,000+ URLs)
- Stakeholder coordination
- Migration risk register
- Pre/post-launch analysis
- Traffic recovery monitoring
- Weekly standups
Deliverable
- Executive reporting
Not sure which tier? A $75 consultation answers that. Compare all packages →
Website migrations I support
Website redesigns
Keep the URLs that already earn traffic.
Domain migrations
Map every old URL to its new home.
CMS migrations
WordPress, headless and custom builds.
Shopify migrations
From WooCommerce or another store platform.
Site restructures
New information architecture without orphaned pages.
HTTPS and host moves
Protocol and host changes with a crawl before and after launch.
Website migration SEO checklist
Before launch
- Benchmark traffic, rankings and top landing pages
- Crawl and export every live URL
- Map every URL to its new home
- Keep or improve titles, content and internal links
- Block staging from indexing
- Test redirects on staging
Launch day
- Switch redirects live
- Remove the staging noindex
- Submit the new sitemap
- Check robots.txt
- Crawl for 404s, chains and loops
- Verify analytics and Search Console
After launch
- Watch coverage and 404s for 30 to 60 days
- Compare rankings and traffic with the benchmark
- Fix stray redirects
- Update top backlinks to the new URLs where you can
How I use AI in this work
I use AI tools to pair old and new URLs from two crawls, then I check the pairs that look wrong. The judgement calls, what to fix first, what to publish, and what to ignore, stay with me. You get the speed of automation without handing the site to a robot.
Get my free website migration SEO checklist
URL mapping, redirects, staging noindex, and launch-day checks before you flip DNS.
SEO Migration questions
Ideally before templates and URL structures are finalized, not the week of launch.
Related services
Planning a site move?
A 30-60 minute call for $75. I review the URL map first, then we agree the migration plan.