Practice and practitioner profiles.
One profile for the clinic, one per clinician who sees patients, all with matching names and addresses.
Healthcare SEO consultant
Patients search for a treatment and a place. The site and the Google Business Profile have to name both, and they have to match. Local SEO starts at $500/month.
- You work with Saad, not a junior
- UK company No. 16211675
- Prices published
- No ranking guarantees
- Wix → Next.js rebuilds, 90+ PageSpeed
What's different about healthcare search
Patients search in two ways. Some look for a place: "physio near me", "private GP Leeds". Others look for a person: a named dentist, surgeon or therapist they were referred to. Most clinics only plan for the first kind.
Google can show a profile for the practice and a separate profile for each practitioner. If those profiles use different names, old addresses or the wrong category, Google has to guess which one to trust. It often picks the wrong one.
Health is also a topic where Google holds pages to a higher standard. A page about a treatment should say who wrote or checked it, what their role is, and when it was last reviewed. That isn't a trick. It's what a careful patient wants to see too.
Service pages with a named reviewer.
Each page names the clinician who checked it and the date it was reviewed.
Location pages for real sites.
A page for each place patients can visit, with parking, access and opening hours.
What I check
- Google Business Profile category and services
- Practitioner names consistent across the site and profile
- Location pages for offices you operate
- Service pages limited to care you provide
Rules I work within
I don't write medical claims, before-and-after promises or "best in the city" lines. Treatment content is written from what your clinicians tell me, and they approve it before it goes live.
I don't need access to patient records, and I don't ask for it. I work on public pages, your Google Business Profile and Search Console. If a booking form or tracking script handles patient data, your compliance lead decides how it's set up.
Reviews.
No incentives for reviews. Google's rules don't allow them, and many regulators don't either.
Clinician details.
Registration numbers you already publish (GMC, GDC, HCPC, or a US state licence) are shown the same way everywhere.
Your approval.
Nothing about a treatment goes live without sign-off from the clinic.
The first 90 days
Weeks 1-3: Profiles and facts.
Audit the practice and practitioner profiles, categories, addresses and opening hours. Fix the mismatches.
Weeks 4-8: Service and location pages.
Rewrite the pages for treatments you already offer. Add the reviewer and review date.
Weeks 9-12: Reviews and reporting.
Set up a review request process your front desk can follow. Start the monthly report: calls, bookings and Map Pack positions.
Proof
I haven't published a healthcare case study yet. The closest is local SEO for two service businesses in 2026:
4 → 84clicks per 28 days
4,180-10,600impressions
A Dublin phone repair shop went from 4 to 84 organic clicks a month after a Wix to Next.js migration and local SEO rebuild.
2xorganic clicks
71 → 143clicks / 28 days
348 · 15.9Kclicks · impressions (3 months)
A Lahore car detailing studio doubled organic clicks from 71 to 143 per 28 days in 2026 Search Console windows.
Healthcare SEO questions
Local SEO starts at $500/month. An SEO audit starts at $499 one-off.
Related services
Want a second pair of eyes on your clinic's profiles?
A 30-60 minute call for $75.