Shopify SEO

Shopify SEO consultant for product visibility & store growth

Shopify SEO that improves collections, product templates, schema, and technical constraints unique to the platform so organic growth compounds.

  • 400+ freelance projects · Top Rated Plus
  • SEO since 2022 · 9+ active projects
  • UK company No. 16211675
Search Console performance chart for a new kids' crafts website in its first month, 6 clicks and 358 impressions

Collections and product pages

A Shopify SEO consultant fixes collection, product, and duplicate-URL problems that Shopify stores inherit.

Shopify makes launching easy and ranking harder if theme defaults, app bloat, and collection templates are left alone. Platform-aware SEO improves visibility without fighting the stack.

Many Shopify stores never reach their organic potential because of platform defaults, weak collection structures, duplicate URLs and thin product pages.

Diagram of Shopify duplicate product URLs consolidated with canonical tags

When to bring in a shopify seo consultant

Typical clients arrive with one of these situations already in motion.

Who this is for

  • Shopify and Shopify Plus brands
  • Stores planning a theme rebuild or migration
  • Teams needing Shopify-specific technical guidance

What's usually going wrong

  • Collection page weaknessThin collections lose to competitors with deeper content.
  • App and theme bloatScripts hurt Core Web Vitals and crawl efficiency.
  • URL & filter issuesFaceted navigation creates indexation noise.
  • Schema gapsProduct and review markup is incomplete.

What's included

  • Shopify SEO audit
  • Collection & product template plan
  • Technical / app performance review
  • Schema recommendations
  • Internal linking model
  • Migration-safe checklist when rebuilding

Shopify migrations and ongoing work

  1. 01

    Store audit

    Review theme, apps, collections, and index coverage.

  2. 02

    Template upgrades

    Improve on-page patterns for products and collections.

  3. 03

    Technical cleanup

    Address speed, crawl, and structured data issues.

  4. 04

    Growth plan

    Prioritize content and internal links that support revenue.

Shopify SEO case study

Search Console performance chart for a new kids' crafts website in its first month, 6 clicks and 358 impressions
Search Console, first month after launch (13 Sep-6 Oct 2026).

Kids' crafts brand launch SEO

Seen in 43 countries in month one

  • 43

    Countries in month one

  • 58

    Searches · kids crafts launch

  • 129

    Pages indexed

A US kids crafts printables brand, rebuilt on Next.js with Payload CMS, was seen in 43 countries in its first month after a structured launch SEO build.

Shopify SEO pricing

Clear starting points. Final scope is confirmed on a $75 consultation. No #1 ranking promises.

Starter

Best for a focused starting scope

$750/month

One site, one market, or a single audit.


What's included

  • Audit (100 URLs)
  • Optimize 25 products
  • Optimize 5 collections
  • Track 25 product keywords
  • Title, meta & H1 updates
  • Product schema review
  • Duplicate URL review

Deliverable

  • Monthly report

Authority

Best for competitive markets

$3,500/month

More pages, markets, or implementation time.


What's included

  • Audit (2,500 URLs)
  • Optimize 500 products
  • Optimize 50 collections
  • Track 150 product keywords
  • Advanced schema
  • AI search optimization
  • CRO review (10 pages)

Deliverable

  • Weekly reporting

Enterprise

Best for large catalogs and programs

$6,000/month

Catalogs, migrations, or multi-market programs.


What's included

  • Shopify audit (10,000+ URLs)
  • Shopify Plus architecture
  • International Shopify SEO
  • Large catalog indexing
  • Custom dashboards

Deliverable

  • Weekly consulting
  • Custom scope & deliverables

Not sure which tier? A $75 consultation answers that. Compare all packages →

Shopify SEO checklist I work through

Architecture

  • Collection hierarchy
  • Product URL canonicals
  • Collection product links
  • Filter and tag URLs

Collections and products

  • Unique titles and descriptions
  • Collection intro copy
  • Variant handling
  • Image alt text

Technical

  • Theme speed
  • App script audit
  • Product, breadcrumb and review schema
  • Sitemap and robots.txt

Growth

  • Reviews
  • Google Merchant Center feed
  • Internal links from blog to collections
  • AI shopping visibility

Get a free Shopify SEO video audit

Send me your store URL. I will record a 5 to 10 minute video of the biggest SEO issues and quick wins I see.

How I use AI in this work

I use AI tools to group collection and product URLs and flag duplicate Shopify paths before I recommend a fix. The judgement calls, what to fix first, what to publish, and what to ignore, stay with me. You get the speed of automation without handing the site to a robot.

Shopify SEO Audit Checklist guide cover, free download

Get my free Shopify SEO checklist

Collections, theme templates, apps that hurt crawl, and URL patterns specific to Shopify.

Saad Tanvir, SEO Consultant and Founder of SEO Freelancer Guru

Meet your SEO consultant

Saad Tanvir · Freelance SEO consultant

You work with me directly. Strategy and the hands-on SEO stay with me: no junior handoff, and no outsourced delivery.
  • 400+

    Freelance projects

  • Top Rated Plus

    On Upwork

  • 2022

    Started SEO

  • UK

    DIGI WEB DESIGN LTD

Shopify SEO questions

Yes in the details: theme structure, apps, Liquid templates, and Shopify’s URL patterns require platform-specific recommendations.

Still unsure?

Book a consultation, $75, 30-60 minutes.

Saad Tanvir, SEO Consultant and Founder of SEO Freelancer Guru

Want Shopify SEO that ranks collections?

A 30-60 minute call for $75. I review your store structure first, then we agree what to fix.